The hotel industry is growing at a speedy rate all over the globe. It is considered to be one of the fastest-developing sectors in recent times. Running a hotel needs proper planning and implementation. You need to have a knack to identify the needs of your customers and fulfill them.
Increasing the revenue of any hotel is a daunting task. The reputation of a hotel is not made in a day but takes years. It is necessary to develop effective hotel strategies to attract customers to your hotel.
In this blog, we will discuss the 20 Essential Hotel Strategies To Attract Customers To Your Hotel on a wide scale. We will also look at the various ways to increase the revenue of the hotel.
Also Read:- How Does The Hotel Industry Set Prices For Accommodations?
20 Essential Hotel Strategies To Attract Customers To Your Hotel
A common question that arises in the minds of new hoteliers is how do hotels attract customers. Increasing the customer base of the hotel requires many effective strategies. Read on to know some of the best hotel strategies to increase the number of customers to your hotel:
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Build a responsive hotel website
Developing a website is necessary to grow any business these days. Most customers will first look at the hotel’s website before booking the room. To attract more customers, you must maintain a responsive website and upload images of every room regularly.
The website of your hotel must be properly designed to help customers find what they want. An attractive user interface and easy navigation are some of the most important elements to keep in mind while developing a website for a hotel. A good website helps to build a good image for your business.
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Focus on the safety and hygiene of the hotel
After the pandemic, customers care about their safety a little more than before. They are more concerned about the hygiene and cleanliness of the hotel. So, you must provide all the necessary information related to the hygiene of your hotel on your official website.
You must communicate with customers that your hotel rooms are maintained properly and cleaned every day. One of the best hotel strategies to attract customers is to introduce contactless payments and check-ins to the rooms.
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Give good training to your hotel staff
All for what a customer looks like is your customer service. Staff behavior plays a crucial role in building the image of your hotel. It is your responsibility to see whether your staff works efficiently or not. Apart from that, you must also encourage your staff to put extra effort to give the best stay experience to the guests.
You can give some rewards and incentives to your staff so that it will work even better for customers. These gestures will certainly motivate the hotel staff and improve their performance as well.
4. Join hands with travel agencies
This is probably one of the most helpful tips to run your hotel business. All you have to do is to list your hotel on the website of a good travel agency. This marketing strategy surely works to bring additional sales to the business.
It becomes easy for customers to book their hotel room directly from the website of a travel agency. These agencies work on a profit or commission basis with most hotel businesses.
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Provide recreational amenities
You must try various hotel marketing ideas to build a positive image of your hotel business. One of the most effective strategies is to organize some recreational activities for your customers.
Many professionals visit hotels for important meetings and work-related events. They always find recreational facilities in the hotels. You can organize some bizarre events and activities for the customers to run your hotel successfully.
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Gifts on direct booking
Another effective marketing strategy that you can try is to offer gifts and cash back on direct booking. These gestures definitely work to bring more customers to your hotels. Apart from that, the customers will also recommend your hotel’s name to their friends.
Offering gifts and other benefits gives a better guest experience to the customers. They will leave positive reviews that will enhance the identity of your hotel business.
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Promote your hotel on social media platforms
One of the most important hotel strategies to attract customers is to run a social media campaign. Utilize the potential of social media sites to reach a huge audience. All you need to do is to create social media pages on Facebook, Twitter, and Instagram. You can also create videos of your hotel rooms and post them on YouTube.
Update your social media pages with fresh content and optimize them with relevant keywords. Besides, you can also post regular blogs related to your hotel to attract more customers.
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Best guest experience
When you are running a hotel business, the emphasis must be on giving a top-notch guest experience. Try as much as you can to fulfill the demands of each customer that visits your hotel for a stay.
From clean rooms to accurate service, you must pay attention to every single detail. From the booking procedure to check-in/out, your guests must feel comfortable at your hotel. Happy customers will help to build a profitable business in the future.
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Establish an online presence for your hotel
Creating an online presence for any business is a top requirement today. From running online marketing campaigns to replying to customers’ questions, businesses must remain updated with every online factor.
You can use relevant keywords on social media channels to take your business to the top search results. Try to build a powerful social media presence for your hotel to attract more customers.
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Describe the location of your hotel
It is fine to describe the different amenities of your hotel or restaurant. But it is more vital to describe the location of your hotel. Most customers find factors such as safety, a peaceful environment, security, and scenic views in your hotel.
You can provide all the information related to the security and environment of your hotel on the official website. All these things will make a huge difference in the business of your hotel.
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Stay in touch with visitors
One of the greatest hotel strategies to attract customers is to stay in touch with visitors. Even if the guests leave your hotel after their stay, you must send regular emails and communicate with them regularly.
Post-stay communication improves the chances of repeat booking. If the customers visit a second time at your hotel, you can offer some discount and cashback options to build a good image of your hotel. Besides, you must also try to solve the complaints of the customers about your hotel service or staff behavior.
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Provide the best Room services
Room service is everything when you want to run your hotel successfully. This is because the customers spend most hours in hotel rooms. You must provide all the amenities in the rooms such as a TV, coffee/tea maker, Wi-Fi router, clean towels, and blankets.
You must provide delicious meals in your hotel so that the guests do not have to visit outside for meals or breakfast.
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Try personalized marketing techniques
Personalized marketing is found to be a successful technique in running different businesses. You can try it for your hotel business as well. Find unique marketing ways from other hotels to increase customers in your business.
You can try email marketing or offer some personalized gifts to the customers to increase your business sales. Target the right audience and send them random emails that promote your business as well as give them a personalized message. Try this technique and it will surely bring positive effects in your business.
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Offer complimentary things in your hotel
Customers love complimentary things while they stay in any hotel. Among the best hotel marketing ideas, you can offer complimentary things in your hotel. Try using some small gestures such as sending an email to welcome your customers again. You can also offer complimentary drinks or snacks to your guests to make them feel comfortable and special.
Stay in regular touch with loyal customers. You can offer some discounts and gifts on direct booking to loyal customers.
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Decide the right price for hotel rooms
Deciding the price of the hotel room is a vital task in running the hotel efficiently. You must decide the price of the hotel by determining the different factors such as season, weekends, special days, and so on.
Make sure you market your hotel effectively during special days and events. It is necessary to make your hotel more visible in the eyes of customers. These techniques will attract more customers and improve the reputation of your hotel. You can also hire some marketing professionals to promote your hotel effectively during the main season.
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Work on reviews of the customers
Many customers visit your hotel daily. While some customers give positive reviews, many of them leave negative comments on your official website. Look at all the reviews and work on them properly.
If the reviews are good, you must try to make your service better to get a long-term profit. On the other hand, try to improve the services of your hotel if the customers give negative reviews.
It is necessary to check the reviews on the official website every day. You must also answer to the various queries of the customers on the website to build trust in their minds.
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Provide free vouchers
One of the best hotel strategies to attract customers is to offer free vouchers. This technique is already used by small and large hotels and restaurants to grow their business. Offering free vouchers for museums or cinemas works like a welcoming gesture.
These free vouchers will impress the customers. They will visit your hotel again and recommend it to others as well. If not free vouchers, you can also try offering free movie tickets or cash-back options to nearby gas stations. You can offer a free ticket to visit the nearby tourist attractions.
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Strong relationship with local businesses
It is very important to build healthy relationships with local businesses to run your business successfully. In this way, you can promote your hotel business to more customers. Apart from that, you can also share some important tips to run your hotel business with other businessmen.
You can partner with a local restaurant or shop to organize certain events and contests for customers. Give freeways to the winners or a discount on the booking of your hotel rooms. In this way, you can increase the customer base and grow your business at every level. Customers will give positive reviews for your effort which will build a positive image of your business.
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Pick the best channel management software
Channel managers will certainly help in bringing more customers to your hotel. It is not an easy task to update the information on hotel rooms and services every day. Instead, you can hire channel managers who will do the same for your business.
The channel manager will update the details of your hotel such as price, new facilities in rooms, and so on. Customers will receive updated information about your hotel from channel managers.
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Look at your rivals
Rivals are present in every business. To run a hotel successfully, it is necessary to look at your competitors properly. Look at the marketing strategies that they follow to attract more customers. Do not copy the same methods to market your hotel but look at how they work in the market.
Final words
These are some of the best hotel strategies to attract customers and grow business sales. You can hire SEO experts to optimize your site’s content and promote your business online.
You can hire some marketing agencies to run your hotel successfully. These agencies have smart professionals that bring unique marketing ideas to make your hotel more visible online and attract customers as well.
